Meal Payments with Split Cost Management

This work focused on turning a business-critical but complex ordering process into a clear, progressive decision flow. The goal wasn’t to remove constraints, but to make them legible—so users could move forward with confidence instead of hesitation.

The corporate ordering flow had to accommodate tiered pricing, eligibility rules, configuration options, and business constraints. While all of this logic was necessary, the experience forced users to confront too many decisions at once, leading to drop-offs, confusion, and support requests.

I led the UX and product logic redesign to restructure the flow around progressive commitment: surfacing only the decisions that mattered at each step, deferring complexity until it was relevant, and making tradeoffs explicit instead of implicit. The experience was reframed from a form to fill out into a guided sequence of choices with clear consequences.

This turned ordering from a point of friction into a moment of clarity—where users understood not just what they were selecting, but why it made sense for their context.

Outcomes:

• Reduced friction and abandonment in the ordering flow

• Fewer support questions driven by unclear options or business rules