Hola, hello, gude! 👋🏼
I'm Gabriela, a product design leader designing AI platforms, decision systems, and product strategy for complex domains.
I work at the intersection of product strategy, systems design, and human-in-the-loop AI, helping teams turn messy data and powerful models into products people can trust and use.
Currently leading design at Kalepa, an AI-powered insurance underwriting platform.
The kinds of problems I’m brought in to solve
I’m most effective when the product is complex, the domain is messy, and the stakes are real. My work typically focuses on:
Turning AI capabilities into real products – Translating models, data, and probabilistic outputs into workflows humans can understand, trust, and act on.
Designing human-in-the-loop decision systems – Where automation, recommendations, and expert judgement work together–not against each other.
Building AI platforms, not AI features – Creating foundations, patterns, and product surfaces that let multiple teams ship AI safely and consistently
Making complex data legible – Designing for uncertainty, confidence levels, edge cases, and tradeoffs. Not just “happy paths”
Aligning product, ML, and engineering – Creating shared mental models so teams bulild the right things, not just technically impressive things.
Raising the quality bar across teams – Through systems thinking, design foundations, critique culture, and better decision frameworks.
Experience snapshot
I’ve worked across startups and scaled products in roles where design needed to operate as a strategic function, not a service layer.
Lead Product Designer @ Kalepa
2024 - present
Leading design for an AI-first underwriting platform. Owning core UX, design systems, and quality standards in close partnership with the CEO, PMs, and engineering.
Sr. Product Designer @ Wolt (DoorDash Intl.)
2022 - 2024
Led the desirability vision, strategy and implementation for the B2B2C product development of Wolt across 16 international markets.
Sr. Product Designer @ CLARK
2019 - 2022
Led design initiatives of German insurance recommendations that increased revenue by more than 300K€.
Sr. Product Designer @ Namely
2019
Led design integration of government employee verification platform.
Sr. UX Designer @ J.P. Morgan
2018 - 2019
Defined vision and strategy of AI initiatives for investment money movement, and service support.
My design & leadership philosophy
I approach product design as a decision problem, not a technology problem. The real work is making complex systems understandable, trustworthy, and usable in the moments that matter.
Design is a strategic lever, not a delivery function
A model without a usable mental model is just a black box
Good AI UX makes uncertainty visible, not hidden
Systems beat one-off solutions, every time
Human judgment is a feature, not a fallback
My job is to increase leverage for the product, the team, and the business
I aim to leave teams more aligned, more effective, and more confident in their decisions than I found them.
What people say about working with me
Combining great product design skills with design ops and excellent communication skills comes to my mind if I describe Gabriela.
Dominik Kenzler, VP Product Design
(Dominik managed me directly)
For over a year, Gabriela has been an invaluable mentor and guide in my professional journey.
Sofia Secchi, Product Designer
(Sofia worked with me on different teams under the same group)
Gabriela became a true partner in helping strategize and execute on what problems to solve and how to solve them.
Maria Lasprilla, Product Manager
(Maria worked with me on the same team)
During less than 2 years I’ve seen Gabriela consistently demonstrate the behaviours and skills of a true design leader.
Livia Hakala, Sr. Product and Service Designer
(Livia worked with me on different teams under the same group)
Gabriela does not stop at the superficial understanding of the domain she's working in, she does her best to also understand what's happening under the hood.
Riku Heinonen, Sr. Backend Engineer
(Riku worked with me on the same team)
Gabriela's collaborative approach drives decisions that align with strategic goals and customer needs.
Elisabeth Panic, Product Marketing Manager
(Elisabeth worked with me on the same team)
If you’re building an AI platform, decision system, or data-driven product and need to turn complexity into clarity, I’d love to talk.