WOLT FOR WORK B2B2C PRODUCT, CONSUMER EXPERIENCE
Timeline: H1 2024
Dine out with meal benefits
This work focused on improving how people pay for meals using benefits, not just how they browse options. The goal was to reduce friction and mistakes at the point of payment by making it clear how a purchase would be covered, what benefit would apply, and what it meant for the user’s balance—turning a confusing benefits interface into a dependable, everyday payment experience.
I led a redesign that reframed the experience around payment clarity and outcome transparency. Instead of focusing on how the system organizes benefits, the product emphasizes what users care about in the moment of spending: whether this purchase is eligible, how it will be paid, and what impact it has on their available balance. The experience was designed to reduce guesswork, prevent incorrect usage, and make the payment outcome understandable before the user commits.
The result was a product that treats benefits not as abstract entitlements, but as real spending instruments—helping users complete everyday payments with confidence rather than uncertainty.
Outcomes:
Reduced friction and hesitation at the point of payment
Improved correct usage of meal benefits and fewer confused or failed transactions