Gabriela Ospina
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PoX Mobile

To be able to scale, Chexology decided to create a mobile friendly solution that would give them the opportunity to triple the market size and go after other users that require mobility.

 The design philosophy inside Object-Oriented UX is mobile-first, content-first and object-first.  This approach makes you think about the entire system in line with real-world objects in users’ mental model, not digital-world actions (search, filter, compare and check out).  Action design comes after defining the objects, as opposed to the traditional action-first process that jumps straight into flows, interactions, and features.

The design philosophy inside Object-Oriented UX is mobile-first, content-first and object-first.

This approach makes you think about the entire system in line with real-world objects in users’ mental model, not digital-world actions (search, filter, compare and check out).

Action design comes after defining the objects, as opposed to the traditional action-first process that jumps straight into flows, interactions, and features.

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