Gabriela Ospina

NY Boulders - Case Study



For the past 8 years indoor rock climbing has been one of the fastest growing sports in the US, especially among urban millennials. In 2009,13 new gyms were opened in the US and in 2015, 37 new gyms were opened. But in 2016, only 27 new gyms were opened, the first decline in growth in 8 years. Concerned about this downturn a fictional local gym called NYC Boulders, with 2 locations and one on the way, was looking for ideas of how to improve their member experience by building an app. 




I begin the design process with the Object Oriented UX (OOUX) approach. OOUX is a design language model organized around objects rather than “actions” and data rather than logic. This approach defines and differentiates objects, structures and prioritizes object elements, helps find the sweet spot of complexity and gives everyone a common understanding. 

Objects are derived directly from the goals of a system, and goals should be derived from research.

After the goals (objects) are defined they need structure, during the element audit step, the core content, metadata and relationships with other objects are defined. A CTA inventory lists the actions believed that the user would want to do with each object. 


  1. Members can climb daily classic problems set by gym ‘coaches’ or create their own and upload videos, grade and rate other problems.
  2. Members can check out the leaderboard and track progress against members of the same gym or other locations.
  3. Members can join guided trips planned by the gym according to their experience level.


Taking in consideration the work previously done, this flow shows the high-level relationship of the objects and elements within each other.




The OOUX process identifies the needs for each screen, when moving on to the wireframes, placement and hierarchy of each object are the main focus as well as trying to find patterns between each element that can be used throught the application.