OVERVIEW EmblemHealth plans to introduce a new online calculator to help their clients prepare and adjust their plan offerings to avoid the Cadillac Tax. This is a service that EmblemHealth is providing to its clients to help them avoid paying an excise tax on high-cost health insurance plans.
CREATIVE WORK The calculator is meant to be informational in that it educates existing clients/prospects on Cadillac Tax and Emblem's solutions. The calculator is divided into three tabs so that the user can easily track progress and see what each step consists of.
OVERVIEW Match Point is a fictional app created to help tennis players organize friendly but competitive matches in their city. The app allows users to create their own profile and keep track of their matches while creating an interactive ranking based on points recorded per match.
CREATIVE WORK Personal design project (not developed)
American Cancer Society
OVERVIEW The National Breast Cancer Foundation's mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need. NBCF accomplishes this mission through various initiatives. NBCF programs provide women help for today and hope for tomorrow.
CREATIVE STUDENT WORK The advertising pieces were focused on a woman::car analogy. Using women breasts and car parts that require maintenance as the main symbols. Traditional Breast Cancer colors were maintained and illustrations were created to convey the message.
2011 District Student Gold Addy Single Consumer / Trade Magazine
Cancer Research Institute
OVERVIEW The Cancer Research Institute (CRI) provides critical funding to support leading-edge research in basic and tumor immunology, convenes international experts in these fields, and coordinates global efforts to accelerate the discovery of immune-based approaches to the treatment, control, and prevention of cancer, such as cancer vaccines, antibody therapies, and other modulators of immunity.
CREATIVE WORK To grow the awareness of Immunotherapy among the general public, and obtain more donations towards cancer research, minimalistic and typographical focus ads were designed, with a colorful background and a light pattern to create some texture.
Agency: ThomasARTS Art Direction/Graphic Design: Gabriela Ospina
OVERVIEW In a two part campaign aimed at local small business owners, EmblemHealth sought to generate awareness and consumer leads for its affordable small group health plans through direct mail, print ads, and landing pages. The campaign began in August 2014 and continued through December 2014. The main objective was to educate small business owners of the health insurance options available to them through EmblemHealth.
CREATIVE WORKv Small Group Direct Mail - The first mail touch was a postcard. It focused on the affordable cost of EmblemHealth plans. The second mail touch was a letter which focused more on SHOP and driving small business owners to the tax credit calculator. Messaging and photos are customized to each neighborhood.
Print Ads – The print ads focused on tax credits and appeared in three major NYC publications (amNY, Queens Tribune, Brooklyn Daily Eagle).
SEM Campaign and Landing Page – We began an SEM campaign in August targeting people searching for information on small business health insurance but expanded it to focus on tax credits as well. Three landing pages were designed to capture data and drive users to the new EmblemHealth Health Insurance Reform Hub.
Agency: ThomasARTS, NY Art Direction/Graphic Design: Gabriela Ospina
OVERVIEW Moroccanoil is a global organization, with subsidiaries located throughout the world. The organization is engaged in the design, sourcing, wholesale and retail distribution of high quality hair care products under the internationally known Moroccanoil brand.
CREATIVE WORK As part of the in-house design department, I created the first mobile version design of the company's website. Various print ads and sale sheets were also created during my time working for Moroccanoil.
OVERVIEW As part of a printmaking series, various zodiac signs were created only using the letter of each symbol.
CREATIVE WORK Personal project
Various logos created for different organizations and events.